Pulpaboo is a bamboo toilet paper brand inspired by the word "pulpable"-- (adj.) suitable for being pulped and recycled in the normal paper-recycling stream. The toilet paper product is made from a rapidly renewable source - bamboo. I wanted to reinforce the brand's main material --"bamboo", in aspects of the brand's visual identity. The bamboo can be found in the "l" of the logomark, as the visual pattern stamped on toilet paper rolls, and in the brand's color scheme. Year: 2023 Client: Pulpaboo Scope: Creative Direction Brand Identity Graphic Design